Industrial Design to the Market

Do you have a design that you believe in, but you don't know how to take it from the screen to commercial reality? The university teaches us to design, but the industry requires us to manufacture and make profitable. At DIMAD we host the course 'Industrial Design for the Market'. Training designed and delivered by the expert in design education Ivan Vidal.

🚀 An Elevator Course + Consulting, which accelerates and promotes the qualitative and quantitative improvement of physical products, in order to guarantee their competitiveness in real national and international business environments.

A training that elevates projects by designers and makers to real professional-level products, ready for serial production and commercialization.

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📍 Central de Diseño, Matadero Madrid

📅 Friday, March 13 and 20
⏰ 15:00 to 20:00.

📅 Saturdays, March 14 and 21
⏰ 9:00 a.m. to 2:00 p.m.

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👉 Price:

€400 professionals
€350 students and members of DIMAD

🐣 💛​ Early Bird €350 until February 20th.
* VAT included

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🔴 Course Objectives:

• Raise the level of your projects.
• Incorporate technical and productive criteria.
• Calculate production costs.
• Identify alternative materials and processes.
• Adapt your project to the market.
• Review your value proposition.

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🎯 Who is it for:

• Product, industrial or furniture designers.
• Creative professionals, makers, architects, graphic designers with a physical product line, interested in industrializing or scaling their objects and collections.
• Students in recent design courses or recent graduates who want to prepare their best projects.

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⚡️ TOOLKIT included:

• Maps and canvas for customized design and strategy.
• Access to the online viability simulator.
• Sketchbook.
• Post its and markers.

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🔥 Methodology

• Analysis of real product cases.
• Practical approach based on a real student project that will be refined throughout the course.
• Short sessions to review and define industrial processes, materials, costs, and market.
• Individual and group tutoring on technical feasibility, constructive clarity and coherence with the market.
• Final delivery of a “professional pack” of the product: technical report, production dossier, cost estimation and value argument.
• Two private consulting sessions for the development and launch of the product.

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Iván Vidal

Industrial Designer, MBA and Project Manager. He has directed the Degree and Master's School at the Istituto Europeo di Design — IED Madrid and worked as Operations & Project Manager at ACdO/PET Lamp, the prestigious studio of Álvaro Catalán de Ocón. In parallel to his Freelance activity, through Designthropo, he is a consultant and teacher with more than 25 years of experience in various design disciplines, mainly Industrial, Interiors, Packaging, Management and Design Strategies.

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Course website https://ivanvidal.com/diseno-industrial-al-mercado

*Limited places
**Four hours of online and individual consulting in two two-hour sessions to be chosen by the participant within the allotted time frame.

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Information and registrations at:

info@ivanvidal.com
+34 653 683 086

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